The renowned London food photographer, Graham Precey of Precey.com (http://www.precey.com) is contacted on a regular basis by advertising agencies that have taken notice of his highly appealing and artful approach to food photography. Certainly, these agencies do not underestimate the considerable work that is invested into getting food and drink photography right.

However, not everyone necessarily has this level of appreciation. The emergence of ostensibly sophisticated smartphone and tablet cameras has led so many complete amateurs to believe, quite mistakenly, that they can easily achieve the same impressive results as the professionals with very little work. But advertising photography is its own art, and the sub-genre of food photography is no different.

Think about it… the right subjects need to be chosen, and the lighting made just right. All of a camera’s technical settings need to be set to perfection, and the end result needs to make the viewer salivate. The food that is photographed needs to look literally good enough to eat. Certainly, the food needs to be carefully prepared, with certain aspects of it showcased in photographic form in order to create as much desire within the viewer as possible.

That is the ultimate objective of any advertising photographer who is seasoned in taking pictures of food and drink, and over the years, the leading advertising agencies have turned repeatedly to Graham Precey, on account of his ability to create more engaging, attractive and effective advertising food photography than anyone else.

Advertising food photography can end up in so many contexts, from newspapers and magazines to online, as well as static advertising like bus stops and billboards. But it all has the same overarching aim – to boost sales of certain foods and drinks. Graham Precey knows as well as any other advertising photographer, that great results don’t happen by accident. It’s why he works so diligently to refine his skills, invest in the latest relevant equipment and set up the most suitable studio.

This commitment to going to every length to satisfy his clients’ needs certainly shows in his fully functioning digital photography studio, where one finds Sinar and Canon digital cameras, complemented by Elinchrom flash and daylight. There is also a comprehensive backgrounds and props section for adding interest to even the most challenging subjects.

Also to be expected in any leading food and drink photography studio is a fully working kitchen, alongside freezer and refrigerated storage, as Graham Precey also knows how to work to maximum advantage. The outcome is truly stunning commercial photography, and with clients also being given free off-street parking, it’s not the only aspect of Graham’s service that they’ll be delighted with.

Contact Graham Precey at Precey.com (http://www.precey.com) today to find out more about how he can cater for your food photography requirements, in relation to all manner of food and drink products. Alternatively, peruse his online gallery at your leisure prior to getting in touch.

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