What qualities should you look for in a London food photographer? /Blog Post 07/11/2013

Whether you are an advertising or packaging agency, printed publication, website or food brand, it’s vital not to underestimate the importance of truly impactful food photography – or for that matter, the sheer work and artistry involved in achieving those stunning results that can be so easily taken for granted. But what is it, exactly, that makes Precey.com (http://www.precey.com) the best place to look for a food photographer in London?

 

Our website is, of course, the website of one of the most renowned food photographers working in the English capital today, Graham Precey. As a result, he knows a thing or two about the factors differentiating average food photography from truly great food photography. Naturally, the best food and drink photographer will know all of the tricks of the trade, from choosing the right camera technical settings to knowing how to arrange food and drink for maximum visual impact, including the right backdrop.

 

But with 21st century food photography being the descendant of traditional still life painting, a good London food photographer will also have their own vision of how food should be presented in order to get prospective customers salivating. At the same time, this presentation should be in line with the specific needs and demands of the client. It is his ability to achieve all of this, time after time, that has given Graham Precey such renown among a wide range of respected organisations.

 

Margaret Mo-Yuen Eldridge, Art Buyer at GyroHSR, has described Graham’s food and drink photography as “consistently excellent”. For the Head of Design at CADA Design Group, Darren Callcott, Graham is “pro active, creative and always willing to help throughout each stage of the project process”, while Nick Paterson-Jones, ByInstinct Creative Director, has spoken of his “great work, huge experience and a flexible approach”. It should go without saying that any good London food photographer should receive highly positive testimonials like these.

 

The long list of other clients for which Graham has provided food, drink and packaging photography, which includes McDonald’s, Marks & Spencer, Subway, Closer Magazine, Hook Norton Brewery, Bulmers, Diageo and more, vouches for his considerable reputation in these fields. But no photographer can work in isolation, as he also requires the most suitable, fully functioning digital photography studio.

 

Sure enough, Graham Precey can offer precisely that to his commercial photography clients, with his London studio featuring Sinar and Canon digital cameras as well as Elinchrom flash and daylight. Not only that, but he can also access a comprehensive range of backgrounds and props, as well as a fully working kitchen, freezer and refrigerated storage. Of yet further convenience is the free off street parking that we can offer to every one of our clients.

 

Does your current London food photographer combine all of these characteristics, at a competitive price? If not, never hesitate to give Graham Precey, at Precey.com (http://www.precey.com), a call or email to discuss your exact requirements.

 

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