Blog Post 07/11/2013

What qualities should you look for in a London food photographer? 

Whether you are an advertising or packaging agency, printed publication, website or food brand, it’s vital not to underestimate the importance of truly impactful food photography – or for that matter, the sheer work and artistry involved in achieving those stunning results that can be so easily taken for granted. But what is it, exactly, that makes Precey.com the best place to look for a food photographer in London?

Our website is, of course, the website of one of the most renowned food photographers working in the English capital today, Graham Precey. As a result, he knows a thing or two about the factors differentiating average food photography from truly great food photography. Naturally, the best food and drink photographer will know all of the tricks of the trade, from choosing the right camera technical settings to knowing how to arrange food and drink for maximum visual impact, including the right backdrop.

But with 21st century food photography being the descendant of traditional still life painting, a good London food photographer will also have their own vision of how food should be presented in order to get prospective customers salivating. At the same time, this presentation should be in line with the specific needs and demands of the client. It is his ability to achieve all of this, time after time, that has given Graham Precey such renown among a wide range of respected organisations.

Margaret Mo-Yuen Eldridge, Art Buyer at GyroHSR, has described Graham’s food and drink photography as “consistently excellent”. For the Head of Design at CADA Design Group, Darren Callcott, Graham is “pro active, creative and always willing to help throughout each stage of the project process”, while Nick Paterson-Jones, ByInstinct Creative Director, has spoken of his “great work, huge experience and a flexible approach”. It should go without saying that any good London food photographer should receive highly positive testimonials like these.

The long list of other clients for which Graham has provided food, drink and packaging photography, which includes McDonald’s, Marks & Spencer, Subway, Closer Magazine, Hook Norton Brewery, Bulmers, Diageo and more, vouches for his considerable reputation in these fields. But no photographer can work in isolation, as he also requires the most suitable, fully functioning digital photography studio.

Sure enough, Graham Precey can offer precisely that to his commercial photography clients, with his London studio featuring Sinar and Canon digital cameras as well as Elinchrom flash and daylight. Not only that, but he can also access a comprehensive range of backgrounds and props, as well as a fully working kitchen, freezer and refrigerated storage. Of yet further convenience is the free off street parking that we can offer to every one of our clients.

Does your current London commercial photographer combine all of these characteristics, at a competitive price? If not, never hesitate to give Graham Precey a call or email to discuss your exact requirements.

 

 

 

 

 

 

 

 

 

 

 

Blog Post 30/10/2013

Reasons to choose the drinks photography of Graham Precey

Drinks photography, like food photography, exists to make something that should already be delectable even more so to the naked eye, from the vantage point of a magazine or newspaper feature or advertisement, or even an online store. You’ll therefore want to find a photographer who is well-versed in bringing the best visual qualities out of drink – a photographer like Graham Precey, of Precey.com.

Graham Precey is a specialist in drink and food photography in London with a wide range of satisfied past clients to his credit, including – in the last few months alone – the likes of BD Foods, Marks & Spencer, Diageo, Bulmers, Wadworth Brewery and Hook Norton Brewery. Of course, he is highly capable in photographing food, but he also knows precisely what to do with drink – whether it is a pint of cider, a fine wine or a soft drink, to name just a few of the endless possibilities.

Clients both large and small are aware of Graham’s strong reputation as a food and drink photographer, and therefore often approach him directly. However, he also receives plenty of enquiries from advertising and packaging agencies requiring the highest standard of drinks photography for both online and offline contexts. For such clients, he is capable of photographing drink for large format print if requested, and always works to the most exacting professional standards.

How does he do that? Well, it helps immeasurably that he has a formidable, fully functioning digital photography studio at his disposal in London, from which he works to the highest production standards with Sinar and Canon digital cameras, as well as Elinchrom flash and daylight. A fully working kitchen enables the inch-perfect preparation of the drink in readiness to be photographed, while downstairs can be found freezer and refrigerated storage. An extensive selection of props and backgrounds further assists Graham in achieving the right look for the photographed drink.

Clients arriving at Graham’s digital studio benefit from free off-street parking, and will soon discover what has made him one of the industry’s highest rated drink photographers. Clients ranging from ByInstinct, Bullet and Chemistry Group to Kerry Foodservice, CADA Design Group and Genting UK have described him as “really friendly”, “very easy to get on with”, “proactive”, “creative” and “versatile”.

Most importantly of all, Graham has been described as someone who “really understands how to bring food to life on the menu”, making the most of his modern facilities. In short, if you would like to benefit from an industry-leading standard of drinks photography, there is really only one site that you should visit – Precey.com.

 

 

 

 

 

 

 

 

 

 

 

 

Blog Post 16/10/2013

Make Graham Precey your choice of food and drink photographer in London 

All of us are familiar with the basic advantages of food and drink photography. When there’s an especially delectable item of food or drink on packaging in the supermarket, or even on a website, we can’t help but take notice. A great photo of great food actually causes you to salivate – and it is this effect that we aspire to have on your customers here at Precey.com.

Precey com is helmed by Graham Precey, who knows more than a few things about great commercial photography and video – indeed, he also runs Visual Arena, for those desiring the highest quality corporate video relating to food, drink or any other industry. But if you choose Graham as your food and drinks photographer, you can be safely assured of zero disappointment.

For one thing, he runs the most complete, contemporary and fully functioning food photography studio, combining Sinar and Canon digital cameras with Elinchrom flash and daylight. His studio incorporates a fully working kitchen for the preparation of the food, while downstairs can be found freezer and refrigerated storage alongside an extensive selection of props and backgrounds.

Such sophisticated equipment allows Graham to achieve the most consistently high quality and impactful results in the photographic depiction of your food. The ability of Graham to achieve truly stunning food photography, time and time again, is supported by positive testimonials from major names, from GyroHSR and Genting UK to Kerry Foodservice, CADA Design Group and Bullet.

In the last few months alone, we have photographed food for such demanding brands as McDonald’s UK, Marks & Spencer, Polo Campero, Subway, Closer Magazine, Premier Foods, Wadworth Brewery, Hook Norton Brewery, O’Neils and Rowse Honey. As an advertising and packaging agency, you might request photography for large format print, editorial or online, while we are also frequently contacted directly by both large and small clients with various levels of prominence in the food and drink industry.

For all of the artistry and science that surrounds food and drink photography, the main expectations that you will have of your food and drink photographer will be simple: to make your food look truly irresistible to your target customers, whoever they are. To that end, you will appreciate a photographer who pays close attention to your specific requirements, and subsequently creates the most appealing food and drink photography of the most exacting professional standards.

Contact the renowned London food photographer Graham Precey at Precey.com today, to learn more about how he can bring so much more out of your or your client’s food – allowing you to firmly reap the benefits in the form of enhanced brand image, sales and revenue.